The Evolution of Beauty: Merz Aesthetics' Mission

Perceptions of beauty have evolved. Rather than striving to look like someone else, people seek to enhance their individuality with subtle, natural-looking changes. In response, the medical aesthetics industry is also adapting. Merz Aesthetics, in particular, has emphasized the message that "authentic confidence is true beauty" through initiatives like the "Confidence to Be" campaign. The company recently solidified its philosophy by being the first to report the psychological benefits of medical aesthetics based on large-scale research.

- What was the background for conducting this research?

Merz's mission is to help everyone confidently live their most authentic life. Through various initiatives and ongoing communication with consumers, the company has realized that the benefits of medical aesthetics extend beyond physical appearance to emotional well-being. This research was conducted to provide concrete evidence supporting this understanding and further validate aesthetic treatments' psychological advantages.

- Through this study, what meaningful changes would you expect to bring about?

This study is significant because it confirms that medical aesthetics significantly restore consumers' confidence and improve their quality of life. We expect it to positively impact helping consumers who are considering or hesitating about procedures make quicker decisions.

- What are the achievements of the "Confidence to Be" campaign?

Undoubtedly, the most significant achievement is the shift in the perception of medical aesthetics. Over the past five years, Merz has continuously emphasized through this campaign that medical aesthetic treatments can instill authentic confidence. This study reaffirmed that most people perceive aesthetic treatments as a part of self-care and that they gain a sense of satisfaction and willingness to embrace new experiences, which is truly rewarding.

- Korea has a very high level of interest in medical aesthetics.

Korea is the country we focus on the most. It is a large market comparable to the U.S., with a rapid growth rate. It is evident that, despite the fierce competition, the market continues to grow. Moving forward, we will continue to deliver accurate information to Korean consumers through various channels and communicate closely with medical professionals to lead the way in creating a healthy medical aesthetics environment.

- What are Merz's plans for this year?

April marks the 5th anniversary of Merz's establishment as an independent company, and the company will carry out various activities to commemorate this milestone. Additionally, Merz will focus on developing cosmetic products that have proven efficacy and safety, centered around its R&D center. Based on this research, the company will do its best to ensure that medical aesthetics develops into a field that delivers social and psychological benefits.