Suheung, a South Korean manufacturer of hard capsules and health functional foods, presented jelly sticks, liquid sticks and collagen products at Cosmoprof Asia 2026 in Hong Kong. At the exhibition, the company actively promoted its original design manufacturing (ODM) and original equipment manufacturing (OEM) services through inner beauty product displays and tasting samples.
Collagen sticks and gummies on display
Suheung set up a dedicated “Inner Beauty” display within its booth, featuring collagen sticks and ampoule-type drinks. In particular, collagen liquid sticks along with pectin and gelatin gummies were handed out as samples, allowing visitors to experience their taste and texture firsthand.
Ampoule-type liquid products in a range of colors lined the central consultation desk, creating a natural flow in which buyers who first encountered the products at the display could move on to manufacturing discussions in the consultation area.
Customized manufacturing proposals from formulation to ingredients
Suheung presented its jelly sticks, liquid sticks, ingredients and OEM/ODM services as a seamlessly integrated offering. A slogan on the side of the booth read “Beauty & Wellness Solutions.”
The exhibition panel was organized around four core pillars: jelly sticks, customized liquid sticks, science-backed ingredients and global OEM/ODM services. Alongside its finished products, the booth focused on proposing comprehensive manufacturing services that span both ingredients and formulations.
Food, health functional foods and pharmaceuticals in one place
At the front of the booth, Suheung presented food, health functional foods and pharmaceuticals as its core business areas. The phrase “GLOBAL ODM/OEM COMPANY” was displayed alongside them, underscoring its broad scope as a comprehensive manufacturer.
Notably, the company put trend-forward formats such as jellies and liquids front and center at this exhibition, going beyond its flagship hard capsules. The booth stood out for being built around inner beauty products and related manufacturing services, tailored to the character of a beauty trade show.
Questions and answers
Where did Suheung exhibit?
At Cosmoprof Asia 2026 in Hong Kong, where it introduced a range of products and manufacturing services.
What were the signature products at the booth?
A variety of inner beauty products, including collagen sticks, ampoule-type drinks, jelly sticks and liquid sticks.
Could visitors try the taste and texture firsthand?
Yes. Collagen liquid sticks and pectin and gelatin gummies were offered as samples so visitors could check their taste and texture in person.
How were buyer consultations handled?
A central consultation desk was set up so that visitors and buyers who browsed the display could move on to detailed manufacturing discussions in the consultation area.
What manufacturing proposals did the booth panel highlight?
Four core pillars: jelly sticks, customized liquid sticks, science-backed ingredients and global OEM/ODM services.
Were ingredient-related services available beyond finished products?
Yes. Suheung proposed total manufacturing services covering both ingredients and formulations, linking its jelly sticks, liquid sticks, ingredients and OEM/ODM services.
What are Suheung’s main business areas?
Food, health functional foods and pharmaceuticals, which the company presented at the front of its booth as its core business areas.
Which formats were highlighted beyond hard capsules?
In line with the beauty trade show, a variety of inner beauty–focused formats such as jellies and liquids took center stage, along with related manufacturing services.
