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K-beauty, medical & aesthetics

Wonju Medical Industry Techno Valley Sets Up ‘Gangwon Pavilion’ in Hong Kong with Five Companies

Located in Hall 3E at Cosmoprof Asia, organized with Gangwon State and Wonju City · Stepping up market access support through overseas buyer sourcing and matching

Visitors at the Gangwon Pavilion at Cosmoprof Asia 2026
The Gangwon Pavilion, set up by Gangwon State and Wonju City, is crowded with visitors to the exhibition. · Supplied article materials

Wonju Medical Industry Techno Valley has opened the Gangwon Pavilion in Hong Kong together with Gangwon State and Wonju City, supporting five Wonju-based aesthetic medical device companies as they expand overseas.

Wonju Medical Industry Techno Valley (WMIT) opened the Gangwon Pavilion at Cosmoprof Asia 2026 in Hong Kong together with Gangwon State and Wonju City. Five aesthetic medical device companies from Wonju are taking part, presenting professional and home-care beauty devices as well as skincare products to overseas buyers.

Cosmoprof Asia is a business-to-business (B2B) trade show for beauty industry professionals. Unlike the integrated Korea Pavilion in Hall 1E, which centers on cosmetics companies, the Gangwon Pavilion is made up of aesthetic medical device companies built on medical device technology.

Hong Kong exhibition: ‘Gangwon Pavilion’ set up in Hall 3E

The Gangwon Pavilion is located in Hall 3E of the Hong Kong Convention and Exhibition Centre (HKCEC), where Cosmoprof Asia 2026 runs from November 11 to 13. WMIT set up the pavilion with Gangwon State and Wonju City to help the province’s aesthetic medical device companies expand into overseas markets.

The participating companies are Newpong, Daeyang Medical, Medicon, M-Cure and Hyundai Meditech. Their lineup ranges from ultrasound-based beauty devices to automatic needle injectors, lifting threads and skincare products. Products using PDRN and exosomes are also on display.

Newpong product display at Cosmoprof Asia 2026
At the exhibition, Newpong showcased innovative technology in ultrasound medical devices, including ‘Lean Curve Pro,’ a curved high-intensity focused ultrasound (HIFU) system. · Supplied article materials

Aesthetic devices and cosmetics built on ultrasound and radiofrequency technology

Drawing on its ultrasound medical devices for hospitals and clinics, Newpong is expanding into aesthetic procedures and home-use devices. Its key products include ‘Lean Curve Pro,’ a curved HIFU system, and ‘ELSSA,’ an ultrasound lipolysis device.

Daeyang Medical manufactures products for aesthetics, rehabilitation and physical therapy using radiofrequency, magnetic field and shockwave technologies. At this exhibition, it is presenting both aesthetic devices and cosmetics.

A product lineup ranging from home-care devices to lifting threads

Headquartered in Wonju Enterprise City, Medicon is an original design manufacturing (ODM) company specializing in aesthetic medical devices and home beauty devices. Its portfolio includes ‘ULKIN,’ a multi-ultrasound skin care system, and ‘TWAVE,’ a home-care device that applies the same technology.

M-Cure, which manufactures drug injectors and skin regeneration devices, is showcasing an automatic needle injector. Hyundai Meditech is a medical aesthetics company that produces and exports its own PDO lifting threads, hyaluronic acid (HA) fillers, PLLA fillers, exosomes and skincare products. Each company at the pavilion thus brings its own distinct technologies and product lines.

Overseas expansion support: buyer sourcing and matching open the door to business meetings

WMIT sources local buyer information for participating companies and arranges business meetings through the exhibition’s business matching program. It also draws on its own buyer database to encourage overseas distributors to visit the pavilion.

“Hong Kong is a key market where a wide range of global beauty brands and distributors gather,” said Kim Young-sung, President of Wonju Medical Industry Techno Valley. “Through the Gangwon Pavilion, we will help participating companies discover new buyers and broaden their opportunities in overseas markets.”

Visitors who wish to see the participating companies’ products in person can find the Gangwon Pavilion in Hall 3E of the Hong Kong Convention and Exhibition Centre. The exhibition runs through November 13.

Questions and answers

When and where can I visit the Gangwon Pavilion?

Visit Hall 3E of the Hong Kong Convention and Exhibition Centre (HKCEC) from November 11 to 13. The Gangwon Pavilion is part of Cosmoprof Asia 2026.

What kind of event is this exhibition?

It is a business-to-business (B2B) trade show for beauty industry professionals. The Gangwon Pavilion is made up of aesthetic medical device companies built on medical device technology.

Which companies can I meet at the pavilion?

Five Wonju-based companies: Newpong, Daeyang Medical, Medicon, M-Cure and Hyundai Meditech. They present professional and home-care beauty devices as well as skincare products.

What are Newpong’s key products?

Its key products include ‘Lean Curve Pro,’ a curved high-intensity focused ultrasound (HIFU) system, and ‘ELSSA,’ an ultrasound lipolysis device. Building on ultrasound medical devices for hospitals and clinics, Newpong is expanding into aesthetic procedures and home-use devices.

What product lines does Daeyang Medical offer?

At this exhibition, it is presenting both aesthetic devices and cosmetics. Daeyang Medical manufactures products for aesthetics, rehabilitation and physical therapy using radiofrequency, magnetic field and shockwave technologies.

Which companies should I visit to see home-care devices and automatic needle injectors?

Medicon offers ‘TWAVE,’ a home-care device, while M-Cure is showcasing an automatic needle injector at this exhibition.

What product lines does Hyundai Meditech offer?

PDO lifting threads, hyaluronic acid (HA) fillers, PLLA fillers, exosomes and skincare products. Hyundai Meditech is a medical aesthetics company that produces and exports these products in-house.

What buyer-matching support do participating companies receive?

WMIT provides local buyer information and arranges business meetings through the exhibition’s business matching program. It also uses its own buyer database to encourage overseas distributors to visit the pavilion.

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