Innovative R&D Behind the Rise of K-Sunscreens

Research and development (R&D) are the key drivers of corporate growth.

A robust R&D infrastructure produces high-quality products, which increases sales and enhances consumer trust in the company.

Sunscreens, in particular, have become essential year-round, requiring consideration of various aspects such as convenience, ingredients, formulations, and UV-blocking technology.

Despite the complexity of this process, leading domestic cosmetics companies have heavily invested in the R&D of sunscreens.

As a result, they have produced innovative products with advanced technologies, capturing the domestic market and making significant inroads into international markets, thus sparking the 'K-Sunscreen' trend.

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Kolmar Korea

Cosmax

LG Household & Health Care

Amorepacific

Amorepacific has been a pioneer in the history of Korean sunscreens, beginning with the launch of the country's first sunscreen, 'ABC Parasol Cream,' in 1959. Through continuous research, they have consistently introduced innovative sunscreens.

Hera, for example, has launched the 'UV Protector Line' featuring the '5-Defence System,' which has earned the unwavering trust of consumers.

According to Amorepacific, the 5-Defence System protects the skin from UV rays, blue light, fine dust, and infrared radiation.

The UV Protector Line includes two types: 'Multi-Defense' and 'Tone-Up.' Multi-defense offers anti-aging solid benefits, helping to firm the skin.

Multi-Defense offers strong anti-aging benefits, helping to firm the skin.

Tone-Up contains Amorepacific's unique whitening ingredient, 'Melasolv™,' which brightens the skin without a white cast.

Recently, they introduced a sunscreen with dual UV protection and a cooling effect, which provides a refreshing sensation to heat-exposed skin.

Mamonde's 'Calming Shot Azulene Sunscreen' lowers skin temperature by 3 degrees, soothing sun-exposed skin. It contains eight types of hyaluronic acid, and human application tests have shown that it increases moisture levels more than standard moisturizers.

An Amorepacific representative noted, "Its moisture-rich texture can replace moisturizers during hot summer months."

Sulwhasoo's famous 'Sangbaek Sun Care' line has expanded from the existing two creams (Sangbaek Sun Cream and Sangbaek Tone-Up Sun Cream) to include a fluid (lotion) type, offering more choices to consumers.

The new 'Sangbaek Sun Fluid' is a waterproof product that resists sweat and water, absorbs lightly into the skin without stickiness, and is suitable for oily skin.

'Sangbaek Sun Cream' has a soft, non-sticky cream formulation that absorbs well even in summer. It offers a strong five-layer defense against harmful environments while providing moisture.

'Sangbaek Tone-Up Sun Cream' provides a natural and luxurious tone-up effect, making it suitable as a base makeup substitute.

An Amorepacific representative stated, "The Sangbaek Sun Care line contains niacinamide, which helps improve skin tone clarity and protects against UV rays, infrared radiation, fine dust, and blue light. Regardless of the formulation, it will help maintain skin health during the summer."