Amorepacific Posts Record Sales at Amazon Prime Day 2026

LANEIGE, COSRX, ILLIYOON lead growth as newer brands also surge in the US and Europe

Amorepacific
Amazon Prime Day 2026
global brands
sales growth
Create New Beauty

장인선 기자

26-07-04

(Clockwise from top left) LANEIGE Lip Glowy Balm and Lip Sleeping Mask, ILLIYOON Ceramide Ato Concentrate Cream, AESTURA Atobarrier Cream.

Amorepacific Group announced it achieved record-breaking sales during "Amazon Prime Day 2026," the flagship shopping event of the world's largest e-commerce platform. The milestone reflects continued growth from global brands LANEIGE, COSRX, ILLIYOON and AESTURA, together with strong gains from newer brands MISEENSCENE, Etude and LABO-H. The group extended its growth beyond the US into the European market as well, underscoring its competitiveness in global digital commerce.

■US Sales Rise 20% Year-Over-Year

Amorepacific's US sales during Prime Day rose 20% compared to the previous year. LANEIGE's Lip Glowy Balm and Lip Sleeping Mask took the No. 1 and No. 2 spots in the lip balm category, while COSRX's Snail Mucin Essence ranked 26th overall in Beauty & Personal Care.

ILLIYOON posted 197% sales growth year-over-year, with its Ceramide Ato Concentrate Cream ranking 5th in facial moisturizers and 35th overall in Beauty & Personal Care. AESTURA's Atobarrier Cream ranked 10th in facial moisturizers, with the brand's overall sales up 128%. MISEENSCENE's Perfect Serum Hair Oil took the No. 1 spot in hair styling oils.

■European Sales Climb 22%

Group sales in Europe also grew 22% year-over-year. COSRX's Ultra Light Invisible Sunscreen ranked No. 1 in sunscreen and 4th overall in Beauty & Personal Care. AESTURA and ILLIYOON saw European sales jump 164%, driven by their signature moisturizing products.

■Search Interest Grows for New Brands

Brand awareness rose in tandem with sales. Search volume for key products such as the "ILLIYOON moisturizer" and "MISEENSCENE hair serum" increased significantly during Prime Day, while keywords for newer brands including "Etude mascara" and "LABO-H" also entered the list of trending searches.

■Group Accelerates "Create New Beauty" Strategy

According to Amorepacific Group, the company plans to strengthen its competitiveness in the global beauty and wellness market by advancing five key strategies under its mid- to long-term vision, "Create New Beauty": cultivating core global markets, strengthening integrated beauty solutions, expanding bio-based anti-aging R&D, driving organizational innovation, and accelerating AI-based work transformation.

FAQ

Q. What did Amorepacific Group achieve this time?

A. The company achieved record-breaking sales at Amazon Prime Day 2026, its best performance yet in the event's history.

Q. Which markets stood out?

A. Both the US and Europe posted growth — US sales rose 20% year-over-year, while European sales grew 22%.

Q. Which brands performed well in the US?

A. LANEIGE, COSRX, ILLIYOON, AESTURA and MISEENSCENE all posted strong results.

Q. How did key products perform?

A. LANEIGE's Lip Glowy Balm and Lip Sleeping Mask ranked No. 1 and No. 2 in lip balm. COSRX's Snail Mucin Essence ranked 26th overall in Beauty & Personal Care. ILLIYOON's Ceramide Ato Concentrate Cream ranked 5th in facial moisturizers. AESTURA's Atobarrier Cream ranked 10th in facial moisturizers. MISEENSCENE's Perfect Serum Hair Oil ranked No. 1 in hair styling oils.

Q. What happened in the European market?

A. COSRX's Ultra Light Invisible Sunscreen ranked No. 1 in sunscreen, while AESTURA and ILLIYOON saw European sales grow 164% year-over-year on the strength of their signature products.

Q. Did new brands perform well too?

A. Yes. MISEENSCENE, Etude and LABO-H all posted meaningful growth, with "Etude mascara" and "LABO-H" newly entering trending search rankings.

Q. How did customer interest change?

A. Search volume for products such as the "ILLIYOON moisturizer" and "MISEENSCENE hair serum" rose sharply year-over-year, alongside higher brand search rankings.

Q. What is Amorepacific Group's future strategy?

A. The company plans to pursue five key strategies under its mid- to long-term vision "Create New Beauty": cultivating core global markets, strengthening integrated beauty solutions, expanding bio-based anti-aging R&D, driving organizational innovation, and accelerating AI-based work transformation.