365mc's Global Expansion "Transforming Liposuction in Indonesia"

South Korea has sparked a global Korean Wave, known as "Hallyu," through its drama, music, and other cultural exports. Among the countries embracing Hallyu, Indonesia stands out as a fervent fanbase. Recently, a new wave of "K Liposuction" has swept through Indonesia, driven by 365mc's establishment of its first overseas branch, "365mc Indonesia," in Jakarta, offering top-notch obesity treatments from Korea.

365mc Settles in the Indonesian Market

In July last year, 365mc successfully launched its Indonesia branch, marking the beginning of its global expansion. Although delayed due to the COVID-19 pandemic, this allowed them to devise a more refined strategy. 

They also secured a strong partnership, forming a joint venture with Indonesia's large conglomerate, the Mayapada Group, to co-operate with the Indonesia branch. The Mayapada Group highly regards 365mc's expertise in specialized liposuction technology, honed over 21 years.

Ong Budi Setiawan, CEO of 365mc Indonesia, stated, "It is an honor to collaborate with 365mc, which possesses excellent liposuction technology. We will invest generously to ensure the Indonesia branch continues to grow."

■ LAMS Gains Attention for Its Simplicity in Liposuction Procedures

According to 365mc, the revenue of its Indonesia branch increased 12-fold within nine months of opening. By the 10th month, the success was so significant that they expanded the branch to twice its original size. A key driver of this growth is the LAMS (Local Anesthesia Minimal Invasive LipoSuction) procedure, developed independently in 2014, which has already surpassed 10,000 bottles sold.

LAMS combines the advantages of traditional liposuction, which involves physically removing fat cells and fat-dissolving injections that break down residual fat. It can be performed easily without general anesthesia, allowing patients to confirm the amount of fat removed visually. 

Postprocedure care is also simple. Unlike traditional liposuction, which requires wearing compression garments for about a month to prevent skin sagging and wobbling, LAMS eliminates this need. This convenience particularly appeals to Indonesia's hot climate, greatly enhancing patient satisfaction.

NamChul Kim, CEO of 365mc, explained, “Surpassing 10,000 bottles within less than a year since opening demonstrates the effectiveness and appeal of LAMS’ simplicity even in the local market.”

■ Strengthening Capabilities Through Medical Training, Increasing Patient Trust

Local medical staff are enhancing their skills and increasing patient trust through 365mc’s training programs. Before opening the Indonesia branch, 365mc invited Gwen Aniko, the chief medical director, and other medical staff to train them in their proprietary liposuction techniques.

Last year, 365mc held an international academic seminar, conducting a live surgery training session with local medical staff via live broadcast, demonstrating the LAMS facial liposuction procedure. Ha Jun-Hyung, director of the Seoul 365mc LAMS Special Center, who led the live surgery, stated, "The face requires more delicate procedures and advanced medical techniques due to the high concentration of nerves. With the noticeable increase in demand for facial liposuction, we have provided training to ensure safe procedures locally."

Following its successful entry into its first overseas market, 365mc plans to focus on expanding its branches. They have already opened a second branch in Jakarta and recently finalized plans to launch a branch in Thailand, accelerating their global expansion efforts.